Program Overview
Learning Hours
Module
Projects
Interview Calls
Certification Course in Digital Marketing and Data Analytics aims to provide participants with a solid foundation inDigital Marketing and Data Analytics concepts, along with practical skills and experience and apply these technologies in real-world scenarios. By providing a comprehensive overview of Digital Marketing and Data Analytics concepts, along with practical hands-on experience and real-world case studies, this program equips participants with the knowledge and skills needed to excel in data-driven environments and leverage IoT technologies effectively.
Program Overview
case studies
Learning Outcomes
- Crafting Comprehensive Digital Marketing Strategies: Participants will learn to design effective and data-driven digital marketing campaigns.
- Data-Driven Customer Insights: Participants will acquire skills in collecting, analyzing, and interpreting customer data to inform marketing strategies.
- Optimizing Marketing Performance: Participants will explore methods for monitoring, measuring, and improving the efficiency of marketing campaigns using analytics tools.
Note:
Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours. Case studies, real world examples and numerical illustrations are an integral part of multiple modules included in the course.
The primary mode of learning for this programme is vialive online sessions with faculty members.
Post session video recordings may or may not be made available, at the discretion of faculty members.
Emeritus or the institute does not guarantee availability of any session recordings.
Who is this Programme for?
This programme is best suited for:
- Early and mid-level Professionals interested in gaining a relevant and cutting-edge perspective on Digital Marketing Data Analytics for better career prospects
- Professionals who oversee software development and machine learning projects with a keen interest in developing a data-driven decision-making approach and those looking to apply Data Analytics and ML to enhance their business growth
Career Opportunities AfterDigital Marketing and Data Analytics Training
Average Salaries
₹ 6L – ₹ 25L Per Annum
Hiring Companies
Program Modules
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Module 1: Introduction to Digital Marketing and Analytics (12 Hours)
- Overview of Digital Marketing: Channels, Techniques, and Trends
- Role of Data in Digital Marketing
- Digital Marketing Ecosystem: SEO, SEM, Content Marketing, Social Media, Email Marketing
- Introduction to Data Analytics: Concepts, Importance, and Tools
- Basic Data Analytics Terminologies: KPIs, Metrics, Dashboards
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Module 2: Search Engine Optimization (SEO) and Data Analytics (12 Hours)
- Understanding SEO: On-Page, Off-Page, and Technical SEO
- Keyword Research and SEO Tools (Google Search Console, SEMrush, Ahrefs)
- Role of Analytics in SEO: Traffic, Bounce Rate, Conversion Rate
- Analyzing SEO Data: Identifying Trends, Opportunities, and Improvements
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Module 3: Social Media Marketing (SMM) and Analytics (12 Hours)
- Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok
- Creating Engaging Content and Campaigns
- Paid Advertising on Social Media (Facebook Ads, LinkedIn Ads, Instagram Ads)
- Role of Data in Social Media: Tracking Engagement, Reach, Conversions
- Social Media Analytics Tools: Hootsuite, Buffer, Sprout Social
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Module 4: Paid Advertising and Conversion Rate Optimization (12 Hours)
- Introduction to Google Ads and Paid Search Campaigns
- Understanding CPC, CPM, and CPA Models
- Google Analytics and Paid Media Integration
- Conversion Rate Optimization (CRO): Understanding Funnels, A/B Testing
- Data-driven Advertising: Optimizing Ad Spend and Maximizing ROI
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Module 5: Data Analysis, Reporting, and Future Trends (12 Hours)
- Data Analysis Techniques for Marketing: Segmentation, Cohort Analysis, Predictive Analytics
- Reporting Tools: Google Data Studio, Tableau, Power BI
- Automation and Personalization in Marketing
- Ethical Use of Data in Digital Marketing: Privacy Concerns and Regulations (GDPR, CCPA)
- The Future of Digital Marketing: AI, Machine Learning, and Data Science in Marketing
FAQ
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Q-01 : What will I receive by completing this Course?
Ans-01 : It is a Certification Programme from IIT-Kharagpur. You will receive the Certificate of Completion. The link for the certificate image is available below: Sample Certificate
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Q-02 : What is the program duration?
Ans-02 : It is a short term programme.
The Course Start Date – January, 2025
Program Duration – 6 months -
Q-03 : Will the classes be held in some specially designated centres in my City or will they be held Online?
Ans-03 : The Course will be delivered Live, Online direct to your Device, (ie. Laptop or Desktop, mobile etc which can be used to access the Internet). The details of the configuration will be available before course commencement.
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Q-04 : Will the classes be held every day? I am a working professional.
Ans-04 : No, the Classes will be held as per schedule only over the weekends. The Class schedules will be published well in advance.
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Q-05 : How will this Course help my Career?
Ans-05 : Successfully completing the Course will enable you to earn a Certificate from IIT Kharagpur. Since the classes will be held over the weekend, it will not disturb your normal professional work either.
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Q-06 : Is the platform fee a one time payment?
Ans-06 : There are installment facilities available.
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Q-07 : Do I have to give an exam to get admission in this Course.?
Ans-07 : No. The Institute has the right to take a final decision on your Application based on all the Documents submitted.
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Q-08 : Who will teach us?
Ans-08 : A reputed Faculty of the Institute will be taking the classes. Apart from that, top Industry specialists will also teach specific topics and you will get Industry Expert’s perspective as well.
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Q-09 : How will the Course Assessment take place?
Ans-09 :Assessments will be through assignments and projects.
Programme Coordinator
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Dr. Sudip Misra
Professor
Indian Institute of Technology Kharagpur
Dr Sudip Misra is a fellow of the Indian Institute of Technology Kharagpur. He received his Ph.D. degree in Computer Science from Carleton University, in Ottawa, Canada. His current research interests include Wireless Sensor Networks and Internet of Things. Professor Misra has published over 550 scholarly research papers and 12 books. He has won thirteen research paper awards in different conferences and four best paper awards in IEEE journals
Note:
- Programme Coordinators might change due to unavoidable circumstances,and revised details will be provided closer to the programme start date.
Sample Certificate
Enrollment Process
Some Thoughts from Our Happy Learners
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The course content is relevant and useful for my current and future career aspirations.Professor has good expertise and effectiveness in explaining the concepts with practical applications. The quality and accessibility of the course material is very good. These are well-organized and easy to navigate. Overall, I am very much satisfied with the program.
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Professor is extremely good in making complex concepts easy to understand. He provides extensive real life examples to explain complex topics. The course materials are well- structured and well-accessible. It’s a fantastic opportunity to enhance knowledge in Data Analytics.
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The concepts are explained very smoothly by the Professor. He is extremely good in demonstrating the complex concepts in a smooth way. The real-world examples really helpful to solidify my learnings.
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The program provided extensive practical applications and hands-on experience, which greatly enhanced my understanding of the subject matter. I feel well-prepared to apply what I’ve learned in real-world scenarios. The Instructor is really helpful to address each of my queries and to demonstrate the key concepts. Thank you for this program!
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I would have appreciated more opportunities to engage in real-world projects to deepen my understanding. The course materials are very much informative and useful.
